PR (Public Relations) — is the management of a company’s reputation in the business community. It helps create a positive image and build long-term relationships with the audience. Marketing — is a system of actions aimed at promoting a product and increasing sales. Its goal is to create an offer and stimulate demand. PR builds trust in … Read more
The concepts of personal brand and expert status have emerged in Russia relatively recently. Many believe that these two terms are relevant only in the fields of show business or coaching, but this is not the case. Read our article on how a personal brand and expert status can assist in business. Why a Personal … Read more
Many believe they are well acquainted with the rules of online business correspondence. However, times change, new work tools emerge, and with them, new communication rules arise. In this article, we discuss how to conduct business negotiations via email and in work chats according to modern etiquette. Forms of Business Communication There are several types … Read more
The impact of customer reviews on a company’s reputation Various aspects influence a company’s reputation, including customer reviews online. Negative comments about a product or service can severely affect the organization’s image in the eyes of potential customers. However, if handled properly, the company can manage its reputation, even through negative feedback. This article discusses … Read more
What is outsourcing? Outsourcing (from the English “out” — meaning “external,” and “source” — meaning “resource”) is the delegation of tasks, projects, and business processes that were previously carried out within a company to an external organization. Why do companies turn to outsourcing companies? Lack of internal executors: In conditions of labor shortages, organizations seek … Read more